Ring back music or caller tunez by MTN were all the rave when they were introduced to the Ghanaian mobile telecommunication market. For a brief while I was hooked (never activated any on my phone); eager to listen to what nice song will be played whiles I wait for the person to pick the call.
Recently however, my reaction towards ringback music has changed drastically. I usually grimace or involuntarily pull the phone from my ear when some song or the other starts blaring through my phone’s speaker. When I think about it, I suspect it is because I am getting more impatient and don’t want to mix business calls with some party music like the one in the Vodafone advert featuring EAZZY.
Ironically, my reaction is the exact opposite of that of the young man in the Vodafone advert; I actually heave a sigh of relief when my calls are picked up, escaping further auditory attack from the harsh tunes that hit my eardrum when my calls connect.
I fear I consider someone unprofessional and inconsiderate when they have caller tunes playing simply because most of the songs are too loud and inappropriate for any kind of business and most caller tunes users do not know what songs play when people call them.
Please just give me a standard ringback tone…..nothing fanciful for me, no sire! no ma’am!