Ghanaians don’t smoke much. It is actually awkward to even ask for a smoke break.
But marketers can address anything, using catchy adverts to build a brand gradually, even putting a brand into the psyche of the populace by embedding subliminal messages into everyday things, using star endorsements etc.
But this is so below the belt that I’m MAD.
I am MAD at the Customs Excise and Preventive Service
I am MAD at the Importer
I am MAD at the retail shop keeping
Just tell me I’m not justified to be mad and I will be MAD at you.
If my son should start smoking, it should not be because some marketer or a greedy importer or a tobacco company adopted this strategy of making cigarettes and smoking ‘cool’ for our kids.
Just look out for the SMOKE CANDY and speak against it!